April, 2010

the online art of developing your author brand molecule global microbrand thing

1 People don’t respond to marketing. They respond to vision. 2 In this engaging and well-written post, blogger Siddhartha states that “authors shouldn’t have to be social media experts”. Writing and marketing are different, require different skillsets, and most artists just want to do their art anyway. So let the writers do the writing and…

Apr 30, 2010 · 26 Comments / ADD YOURS

pave your way to creative domination: the writer as creative entrepreneur

1 I was speaking on a panel at the Literary Orange writer’s conference the other weekend and heard myself say, “Writers are creative entrepreneurs now.” To which the guy sitting next to me responded, “That sounds hard.” I’m not sure it’s any harder than writing an actual publishable novel. But it requires a flexibility of…

Apr 23, 2010 · 8 Comments / ADD YOURS

the thing every artist needs to do

1 In his book MAKING IDEAS HAPPEN Scott Belsky (founder and CEO of Behance) makes the point that a successful creative life isn’t about (or just about) being genius or having genius ideas. For all the emphasis we put on the ‘creative’ part of ‘being creative’, an artist needs to execute and ship. Often it’s…

Apr 20, 2010 · 4 Comments / ADD YOURS

fight like hell in the war of art

I was Twitter-tagged as part of a 100-people experiment involving Hugh MacLeod. I was delighted to take part. 1 If you want to be a writer, or any other kind of artist, cartoonist, blogger and bestselling writer Hugh MacLeod has some advice for you. It’s easy to tell somebody to get into The Zone. Much…

Apr 16, 2010 · 16 Comments / ADD YOURS

plot is a process, and how to work it

1 There’s something beautiful about plot. Yet plot seems to be a four-letter word, associated with generic or formulaic fiction. But if there isn’t any plot, there isn’t any story (no matter how creatively it’s been constructed), and story is why we read (or at least most of us). Plot gives the juice and forward…

Apr 13, 2010 · 12 Comments / ADD YOURS

the three key parts of your author platform framework

One of my goals is to learn about author platform through study, trial and error so that you don’t have to. If your tactics involve the actual tools you use (blogging, Twitter, Facebook, etc.), your strategy involves an overarching sense of how everything fits together: what Chris Brogan calls a simple presence framework or Michael…

Apr 6, 2010 · 12 Comments / ADD YOURS

ten ways to break through writer’s block (part two)

5. “Don’t prepare. Just show up.” I know, I know, this kind of goes against #3, in which I encourage you to have an outline (and chunk it up). But if you’re like me, you can overthink the story in a way that creates anxiety (and anxiety, in turn, triggers the ‘freeze or flight’ response…

Apr 4, 2010 · 14 Comments / ADD YOURS
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