how to find a niche to dominate (& battle your way through the blogosphere)
Lo, it is my attempt at a video blog post! I am not sure why the sound is so out of sync, but clearly I’ve got some learnin’ to do.
There’s a lot of stuff on the Internet. (You didn’t already know this, right?)
To cut through the blogosphere, it helps to make yourself into a trusted resource.
To deal with the oversaturation, you want to carve out a niche within a niche.
You can do this by combining different elements of your identity.
This way you also exploit “the power of the intersection”: where two different sets of ideas meet and mingle, and spark off fresh new insights that can make you look like a GENIUS.
Another advantage is that by writing out to the different edges of your niche, you can further develop your audience.
Anthony Bourdain is hot.
(Okay, this last wasn’t quite what I said, but close enough.)