Not everybody has to like you.
Only your Right People need to like you.
When we think in terms of audience, going for a few of the people instead of all of the people seems counter-intuitive. Our instinct is to make ourselves as broad-ranging as possible, so that there’s a bit of our fabulousness for everyone.
This doesn’t work.
Think about how networks work.
We like to cluster. What’s more, we tend to cluster with people similar to us, with similar interests. If someone in a cluster falls in love with your blog, for example, chances are good she’ll pass it on to person B. Who might pass it on to persons C and D….click here
“…I have found that every experience is a form of exploration.” – Ansel Adams
I first discovered Twitter through an early adopter tech friend when Twitter was still a wee young thing. I remember sitting cross-legged on my bed with my tweetstream on my laptop screen when my husband-at-the-time said, “What is that?”
He snorted and said, “That’s inane.”
He’s not the only one who thought that.
But now, when a creative friend tells me she doesn’t use Twitter, or she “kind of” uses Twitter, it pains me. A major part of the creative process is bringing your work to the world, and the great thing about the Internet is that it enables your “platform” to grow naturally along with your work, as an extension of your work.
You promote your work – and yourself – through promoting your zone of ideas.
People who scorn Twitter think it’s about tweeting stupid trivial personal shit. It’s true that some people do this and amass huge followings. We call them ‘celebrities’….
A stunning young dancer named Sabine took me aside after our private dance class – the choreography still in my body, the song still in my head – because she knew that I was into creativity and, as one person put it, “creative consulting”.
We talked about the unique style of class that she was developing. As a member of her target audience I could give her some feedback. Then I said, “You sound like someone who should have her own studio.”
“Maybe,” she said.
When somebody touches on the thing they really want, or is navigating in that direction, an energy moves into her body and lights her up. I wasn’t seeing that in Sabine….
“As the late theologian, mystic + Harvard professor Howard Thurman often said, there are two questions that we have to ask ourselves. “The first is ‘Where am I going?’ and the second is ‘Who will go with me?’ If you ever get these questions in the wrong order, you are in trouble.” — Caroline Myss…
I’ve been thinking about secrets. The characters in my novel-in-progress, THE DECADENTS, all have them. They have to do with desire, especially forbidden desire, and the destructive forms it can take when repressed. And as these secrets surface, one by one by one, the world of the story changes forever. I’m fascinated with the idea…
1 Marketers talk about how marketing has to be baked inyour product. The product is so cool, unique and remarkable that it inspires conversations, buzz, word-of-mouth. Because – and this point can’t be stressed or repeated enough – brand messaging no longer arrows one-way, from the television or the billboard to the masses. The Internet enables…
–1– If you don’t believe in your own abundance, you believe on some level that every act depletes you. That your talent is finite. That you only have so many ideas, and once they’re gone, they’re gone. You’re coming from a place of scarcity and fear. –2– The problem with fear is that it freezes…
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