Category: author platform

who will own your audience: thoughts on the future of publishing

1 We are all publishers now. Content is everywhere. We are drowning in content. When the supply of content exceeds the demand, publishing futurist Mike Shatzkin (and thanks to the excellent Jane Friedman for drawing my attention to this post) asks “What is the new scarce item that will attract the dollars?” Welcome to the…

Dec 24, 2009 · 20 Comments / ADD YOURS

your voice is your brand (developing your author platform even if you’re not published yet, part four)

1 The purpose of an author platform isn’t to sell books. Selling books is like happiness: it comes as a side benefit of doing other things. What you really want to do is call your tribe. Gather them to you. Attract the readers you click with and turn them into fans…and then, if you’re lucky…

Dec 22, 2009 · 5 Comments / ADD YOURS

building your author platform even if you’re not published yet, part three: find your readers, catch them, bring them back

In my last post about author platforms I came up with the term ‘author wave’ which, to me, is more reflective of my growing understanding of what the process is. Or maybe an author wave complements an author platform. Chris Brogan talks about your platform as “a place from which to share ideas”. Literary agent…

Dec 11, 2009 · 5 Comments / ADD YOURS

building your author platform even if you’re not published yet, part two: paradigm shift

1 I mentioned in my livejournal that I found most information on platform-building for fiction writers to be unsatisfactory, and it’s been interesting to think about why. The advice seems to be as follows: start a blog! get on Twitter! get on LinkedIn, Myspace, Facebook! build a website! There’s not a lot of info on…

Dec 7, 2009 · 21 Comments / ADD YOURS

building your author platform even if you’re not published yet, part one: why you need to

I am a big fan of Chris Brogan — his TRUST AGENTS is one of those books I practically hurl at people’s heads (in a good way), I recommend it so much — and although he talks about how social media and community-building applies to business, a lot of what he says applies to writers….

Dec 6, 2009 · 18 Comments / ADD YOURS

how a writer could get close and personal on twitter and facebook

The below is from Mark Cuban’s blog. He was thinking up ways you could use Twitter and Facebook as an incentive or reward: I would create a new, private account on twitter and you would be the only approved follower. You could ask me anything and I would respond for some period, probably 24 hours….

Nov 11, 2009 · 8 Comments / ADD YOURS

era of the author platform

1 If this blog has a purpose, it’s to explore the question of how to be a successful professional writer in the twenty first century. Part of that sums up in two words: author platform. I’m not sure when I first heard the term, or realized it now applies to me. My understanding of ‘platform’…

Oct 29, 2009 · 5 Comments / ADD YOURS
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